Search Engine Optimization (SEO) is one of those areas of marketing that seems to inspire a lot of debate. When listening to small business owners talking about this subject, it’s clear that there are at least two schools of thought of internet marketing.
For some, the view seems to be that SEO is critical to the success of their business. They value the work that’s been carried out in this area and have been impressed by the results. For others, however, the reality appears to be somewhat different. There may be concern about the quality of work that’s been undertaken and the results that have been seen.
Your view on optimization may well fall into one of these two categories. It causes many people to ask whether this is a service that they should pay for. It’s obvious that established SEO experts can charge a significant sum of money. But those charges are often justified if they have results that show that they are offering value for money.
You may, however, be thinking about doing some SEO work yourself. Why pay for something that can easily be picked up online? There are plenty of websites offering full details of how search engine optimization works. Many of them promise that you can receive results within a matter of days.
Given this scene, it would appear unwise to spend money employing someone to do this work on your behalf.
Unfortunately, the idea that quick, impressive results can be easily obtained rarely rings true.
The problem is that most of the best SEO consultants have been working in this field for many years. As a result, they’ve picked up a considerable amount of knowledge. As you might expect, they’re not necessarily keen to share too much of that knowledge online. There’s no reason for them to do so. After all, they’re in a position to be able to charge for their services.
What this means is that a lot of the information that can be found online about search engine optimization tends to come from unreliable sources. The problem that you may have is identifying the pieces of advice that should be followed, as opposed to those that need to be avoided.
This is no trivial matter, with Google and the other leading search engines hitting websites with penalties for using some techniques.To evaluate the relevance of a web page, Google examines its content and counts the number of other relevant web pages that link to the page. So you need to work on both content and incoming links.
When your provider doesn’t tell you exactly how they are optimizing your website, you probably will become suspicious, and you should be. You have the right to know exactly what is being done to your website. Also, if your provider can’t explain his or her techniques to you in a language you can understand, be wary. A good provider should be able to tell you exactly what he or she is doing. If they are using big SEO words, you have never heard before, that could be their way of hiding their lack of knowledge.
So, when it comes to SEO, the question is whether you have the time and money to try learning the key techniques yourself. If not, you may want to invest your money in hiring a professional.